Greetings, readers! Today I'm going to be asking for a little bit of help and advice. As some of you know, I write apps for a living; at least, I have the last 4 or 5 years or so. As part of that, both for professional reasons and just for fun and the sheer joy of making things, I have written a number of apps on the side. I've actually gone all the way to listing some of those apps on the App Store, and even sold a few copies. But the most I've ever made is maybe about a hundred dollars or so, in years of doing this.
I don't necessarily think that I write bad apps. Some of the apps I've done aren't so great, but there's a few in particular that I think would sell. But the problem is how to let people know about them. I have an MBA in Marketing, of course, so I understand that basically, it's a marketing problem. The company I work for - for example - spends a ton of time and energy - and money - marketing their apps. They even talk about it in terms of "buying customers". Typically, I haven't really been willing to invest time in all that. But lately I've started thinking that maybe I'd like to look into it. After all, I spent all this time writing these various apps, it seems like the least I could do is spend a bit of time marketing them and see what happens. But I don't really know where to start. I'm not sure how to advertise for apps on a smaller scale. I don't want to spend thousands and thousands of dollars creating sophisticated advertisements and such for my apps. What I'd like to be able to do is just spend maybe a couple of hundred dollars or so and see if I can get any traction. There's one app in particular that I think would be cool to start with; it's an app I wrote called Quietude which is a sort of meditation app that encourages you to, well, be quiet. I think it's an interesting app to a very narrow segment of people, and I'd like to spend a small amount of money trying to market to that narrow audience.
Does anyone within earshot of this blog know how to do that?